PC World, anyone?
No, I didn’t think so. Well, not if you know about computers.
Firstly, their adverts. “It has a 4GB memory” – which is incorrect. It should simply be “It has 4GB of memory” because memory is a measurement, not a plain object. Then, the annoying “My world is…” theme that revolves around their current marketing efforts. Its simply so annoying. I’m writing this at 30th of December 2009, in two days VAT will increase in the UK, and all the adverts are shouting “My world is beating the VAT increase”; by saving a small amount of money on an already overpriced laptop? Hmm. Not for me, thanks.
Secondly, their staff. I was looking at the Macs, and someone came up and asked whether I needed any help, this is good, shows that they care… but it doesn’t last long, after politely explaining that I already have one, they asked “do you like it?”, and I agreed, of course I do, best laptop I’ve got, and they simply said “Oh right”, blankly, and walked off. Moving on, I heard some poor person being told by a salesman “I actually have this machine at home”, for goodness sakes, we all know that is something sales people just say. Of course, maybe he did, but I think judging by the amount of, overpriced, machines in their stores, he probably didn’t. Call me assumptious but thats how I am. I’m sure if you’re like me, you are pretty knowledgeable with the whole computer thing, you’d agree.
Thirdly, their extended warranties. When I went down to our local store to purchase my Macbook last month, I was forced to take out an extended warranty. First month was free. All seemed okay, I was planning on cancelling a few days before the next month as to not be billed for it. However, they managed to bill me for the second month before the first month was up. My mum was not too happy, she phoned them up and in the end we cancelled and got a cheque for the amount they’d taken out. All ended okay, but it was the hassle we went through. Unacceptable.
Fourthly, their laptop chargers. I’m talking specifically about DSGi’s own brand of machines, Advent. They seem to be made out incredibly cheap plastic and the joints that connect the adapter that goes in the laptop to the wire seem extremely weak. I know countless people who have had this problem, and the charger rendered useless. Thing is, PC World seem to know about this, and price their ‘universal’ chargers above the £50 barrier, sometimes even £60, and in some cases, £70. Totally unacceptable, when you can get a just as good one online for maybe £10 to £20, excluding postage (not usually much however).
All in all, as far as retailers go, they are avoidable as per my suggestions. You can probably tell this has been quite a rant. PC World; thanks, but no thanks.
Here’s a picture of two Advent 4213 netbooks. Mine is the one on the left, the one on the right is a friend’s who went out and brought the same one after she used mine. I’m installing some software on it, hence the USB drives.
The picture to the left is it in operation. As we can see, it’s displaying the www.betaarchive.co.uk homepage in Firefox in full screen.